Enterprise Homecare Orchestration Platform — Now serving labs, insurers & public health programs.Enterprise Homecare Orchestration Platform Request a Demo
AI-Powered Homecare Orchestration Platform

Powering Homecare
at Scale.

Phlebotex is the intelligent orchestration layer for enterprise homecare. Powered by a rules-based engine and AI-driven optimization, it enables labs, enterprises, insurers, and governments to plan, dispatch, track, and optimize services at scale — with full operational control.

  • 01AI-Driven Orchestration
  • 02Real-Time Visibility
  • 03Enterprise Compliance
  • 04Built for Scale
BUILT FOR
Diagnostic Labs Insurers Enterprises Government Programs
00 PROVEN OUTCOMES

AI-Driven Results
That Move the Needle.

Measured across labs, enterprise programs, and national-scale deployments — Phlebotex delivers operational impact from day one.

0%
More Daily Capacity
per phlebotomist with AI-optimized routing & dispatch
0%
Lower Cost per Visit
through automated matching and route consolidation
0%
SLA Adherence
with real-time monitoring and escalation rules
0%
Less Admin Overhead
from intake to billing-ready results
01 THE CONTEXT

Homecare Operations Have Outgrown Traditional Systems.

Homecare demand is increasing across diagnostics, enterprises, and public health programs. Most organizations are now managing volumes and complexity that traditional workflows were never designed to handle.

01

Multiple Request Channels

Requests come from patients, enterprises, insurers, and internal teams across disconnected systems.

02

Manual Coordination at Scale

Scheduling, dispatching, and follow-up often rely on human intervention instead of automation.

03

Limited Real-Time Visibility

Teams lack a single live view of visits, staff availability, and service status.

04

Inefficient Resource Use

Workforce and fleet capacity are not consistently aligned with demand, skills, and location.

05

Growing Compliance Needs

Audit requirements, SLA tracking, and governance expectations continue to increase.

As homecare grows, operational clarity becomes essential — not optional.

02 OUR APPROACH

Orchestration.
Not just execution.

Phlebotex does not deliver homecare services. It provides the orchestration layer that connects all stakeholders and automates decision-making across the entire homecare journey.

One platform One source of truth Full operational control
Labs
Insurers
Enterprises
Government
Providers
Patients
03 HOW IT WORKS

The Homecare Journey — Orchestrated End-to-End.

From the moment a request enters the system until results and analytics are delivered, every step is automated, tracked, and auditable.

01

Order Creation

Requests are created through patient applications, B2B or government portals, or system integrations.

02

Validation & Rules

Eligibility checks, service matching, approvals, and coverage rules are applied automatically.

03

Smart Dispatch

Assignments are made based on staff skills, availability, priority level, and geographic optimization.

04

Live Execution

Visits are tracked in real time with automated communication and full activity logging.

05

Completion & Insights

Results, billing readiness, and performance analytics are generated.

03.5 WATCH IT HAPPEN

One Order.
Every Stage. Live.

Follow a real order — PHL-2847 — as it moves through the Phlebotex orchestration engine. Every checkpoint, every notification, every decision — all happening automatically.

LIVE SIMULATION
PHL-2847 · Pediatric Home Collection · 00:00
01 ORDER RECEIVED

A request enters the system.

Orders flow in from patient apps, B2B portals, integrated HIS/LIS systems, or partner APIs. Every request lands in one unified intake queue.

B2B Portal
HIS Integration
Partner API
Patient App ✓
NEW
PHL-2847
PatientLayla H., 4 yrs
ServicePediatric Blood Collection
PriorityURGENT
RequestedToday · 14:30 window
AddressAl Olaya, Riyadh
PayerInsurance Company
02 AUTOMATED VALIDATION

Rules engine checks everything — in milliseconds.

No human review needed for standard cases. Eligibility, coverage, service match, and business rules all validate automatically — only edge cases escalate.

APPROVED
0.8s · 4 rules passed
Insurance eligibility
Insurance Company · active policy · covered
Service coverage
Pediatric blood collection · in-network
Service area
Al Olaya · within coverage zone
Capacity & SLA
14:30 window · feasible
03 SMART DISPATCH

The AI picks the right specialist — for this visit.

Skills, certifications, current location, route load, and SLA priority all compute in real time. The best match wins the visit.

Pediatric certified
Near Al Olaya
Available 14:00–15:30
Route-optimal
A. Khalid
M. Fahad
Sara A. ✓
O. Yahya
Layla · Al Olaya
S
Sara Al-Qahtani
Pediatric · 3.2km · ETA 14 min
ASSIGNED
04 LIVE EXECUTION

The visit unfolds — everyone in sync.

Sara heads to Layla's home. Her phone shows the brief. The patient's phone updates live. Operations sees every step. One event — three synchronized views.

14:16 Dispatch accepted · en route
14:28 Arrived at patient location
14:41 Sample collected · documented
LIVE TRACKING
Sara
Layla
FIELD APP
Current Visit
PHL-2847
EN ROUTE
Layla H. · 4 yrs
Pediatric · Fasting
Al Olaya, Riyadh
Navigate
PATIENT APP
PHLEBOTEX
now
Sara is on her way
Arriving at your location in ~8 min
ETA
8 min
Booked
Assigned
En Route
Arrived
Track live
05 VISIT COMPLETE

Closed in seconds — insights generated instantly.

Sample delivered to the lab, billing package auto-compiled, SLA recorded, analytics updated. Patient is already booking their follow-up.

12min
Below SLA
5/5
Patient rating
100%
Documentation
STATUS
Complete
PHL-2847 · Closed 14:47
Sample
Delivered to lab
Barcode 4821-A
Billing
Ready for claim
Insurance Company · auto-compiled
Analytics
Metrics updated
+1 visit · avg 24 min
Currently: Order entering the system…
04 WHO WE SERVE

One Platform.
Every Stakeholder.

LABORATORIES & DIAGNOSTIC PROVIDERS

Centralize home visits. Expand without friction.

Replace manual coordination with an intelligent, skill-based orchestration engine designed for diagnostic operations.

−38%
Cost per visit
+62%
Daily capacity
4.9/5
Patient experience

Challenges

  • Manual home visit management
  • Rising staff and logistics costs
  • Poor utilization and visibility
  • Difficulty expanding across regions

What Phlebotex Provides

  • AI-powered homecare orchestration — centralized, automated management of every visit from request to completion
  • Skill-based phlebotomist assignment (adult, pediatric, neonate, special care)
  • AI communication engine — autonomous agents that handle bookings, respond to patients and clients, and enforce SLAs around the clock without human dependency
  • Route optimization and visit traceability
  • Cost and performance analytics
B2B CLIENTS & INSURANCE

Transparent coordination. Zero SLA disputes.

A dedicated portal for corporate clients and insurers — with automated approvals, live visibility, and measurable performance.

Faster service
100%
SLA transparency
−70%
Admin overhead

Challenges

  • Fragmented coordination with providers
  • Manual approvals and follow-ups
  • SLA disputes and limited reporting

What Phlebotex Provides

  • Dedicated B2B portal
  • Approval and eligibility handling
  • Live visit tracking
  • SLA and performance dashboards
  • Automated patient communication
GOVERNMENT & PUBLIC HEALTH

National-scale programs. Centralized oversight.

Deliver care where citizens need it — at home. Phlebotex orchestrates national homecare programs across multi-provider networks, reducing hospital burden, improving patient satisfaction, and giving public health authorities the governance, audit trails, and real-time analytics they require.

Multi-provider scale
100%
Audit coverage
1
Central source of truth

Challenges

  • Large-scale programs are difficult to manage
  • Multiple providers without a unified view
  • Strong audit and compliance requirements

What Phlebotex Provides

  • Homecare at national scale — deliver lab collection, follow-up visits, and chronic care to citizens at home across every region
  • Reduced hospital burden — shift non-critical visits out of clinics and ERs, freeing capacity for acute care
  • Multi-provider orchestration with one central source of truth
  • Central oversight, governance, and full audit trails
  • Coverage, outcome, and citizen-satisfaction analytics
05 OUR PRODUCTS

Three Products.
One Connected System.

Every stakeholder gets a purpose-built interface — command and control for operations, mobility for field specialists, and simplicity for patients. All powered by the same orchestration engine.

ADMIN PORTAL
For Operations & Management
dashboard.phlebotex.com
Phlebotex Admin Portal — Home Healthcare Orchestration Dashboard
POWERED BY Phlebotex

Command Center for Your Entire Homecare Operation

A single web console where operations teams orchestrate every homecare request — from intake to completion. Fourteen integrated modules covering patients, requests, dispatch, workforce, SLA, payers, and analytics.

  • Dispatch Panel — live orchestration of all active requests with auto & manual routing
  • Patients & Requests — create, manage, and track every home healthcare request
  • Staff & Rosters — onboarding, specialist profiles, shift rosters, skill management
  • Payers & Contracts — coverage rules, eligibility, and SLA follow-up plans
  • Slot & Geo Management — capacity planning and geographic coverage control
  • LIS Integration & Analytics — lab systems connectivity and executive-grade reporting
FIELD SPECIALIST APP
For Phlebotomists & Lab Specialists

Everything Field Specialists Need — in One App.

A native mobile app built for phlebotomists and lab specialists on the ground. Receive assigned visits, navigate to patients, track earnings, and manage your daily workflow — all in a safe, professional work environment.

  • Today's Visits — daily schedule with Start Trip, WhatsApp & call actions
  • Live route & ETA — turn-by-turn map navigation to every patient
  • Status tracker — Pending, Active, Collected, Delivered, Cancelled at a glance
  • Achievement rate — daily performance scoring and quality tracking
  • Wallet & Points — earnings tracking and rewards for field specialists
  • Medical privileges & Smart Login — skill-gated access with biometric sign-in
PATIENT APP
For Patients & Care Recipients
09:41
YOUR VISIT IS ON THE WAY
ETA 12 min
Booked
Assigned
En Route
Complete
Reschedule
Track

Care That Comes to You — With Full Transparency.

A patient-facing app that brings clarity and confidence to every home visit — from booking to results — in Arabic and English. Built on the same orchestration engine that powers the rest of the platform.

  • Simple booking — schedule home visits in a few taps
  • Live visit tracking — know exactly when your specialist arrives
  • Visit history & results — secure access to past records
  • Reschedule & cancel — flexibility without friction
  • Multi-language — Arabic, English, and beyond
  • Notifications & reminders — via SMS, WhatsApp, and in-app
06 DEPLOY YOUR WAY

One Platform.
Every Client Type.

Phlebotex adapts to your role in the healthcare ecosystem. Providers run the full operational cycle. Insurers, enterprises, and governments orchestrate through providers. Deploy exactly what your model requires — nothing more, nothing less.

THE FULL CYCLE

End-to-end homecare operations — orchestrated from intake to result.

Providers and labs run every stage of the journey themselves. That requires the full stack: central command, mobile workforce, and a direct line to the patient. Admin Portal + Field Specialist App is the mandatory pair — they close the operational loop.

01 Request received
02 Dispatched
03 Visit & collect
04 Results & billing
Admin Portal
Operations command center — dispatch, patients, requests, staff, rosters, SLA
CORE
Field Specialist App
Completes the loop — routing, check-ins, documentation, achievement tracking
CORE
Patient App
Direct-to-patient booking, tracking, and results access
OPT
Communication Layer AI
WhatsApp, SMS & AI Voice Agent (IVR) — inbound bookings, reminders, rescheduling
OPT
LIS Integration
Connect to your lab information system for seamless result flow
OPT
OVERSIGHT MODEL

Orchestrate homecare coverage — without running field operations.

Insurers and enterprise B2B clients don't deploy phlebotomists themselves — they work through provider networks. Phlebotex gives you the multi-provider oversight layer: eligibility, approvals, SLA tracking, and analytics across every partnered provider.

01 Request & eligibility
02 Route to provider
03 Monitor SLA
04 Settle & report
Admin Portal + Multi-Provider
Orchestrate across multiple partnered providers — payers, contracts, SLA follow-up plans, coverage rules, approvals
CORE
Integrations & APIs
Connect to claims systems, provider networks, and enterprise software
CORE
Analytics & Reporting
SLA dashboards, cost per member, coverage gaps, outcomes
CORE
CRM Integration
Sync member data, case management, and service history with your CRM
OPT
HIS Connectivity
Connect with hospital information systems across your provider network
OPT
Communication Layer AI
WhatsApp, SMS & AI Voice Agent (IVR) — member inquiries, eligibility, case updates
OPT
GOVERNANCE MODEL

Coordinate national programs — with full audit and multi-provider oversight.

Ministries and public health programs orchestrate services at scale. Phlebotex gives you the governance layer: multi-provider coordination, audit trails, outcome analytics, and compliance-grade reporting — with the Field Specialist App available if you operate your own teams.

01 Define program
02 Assign providers
03 Monitor delivery
04 Audit & report
Admin Portal
Multi-provider orchestration, program management, Geo Management
CORE
Audit & Governance
Immutable audit trails, role-based access, compliance controls
CORE
Analytics & Reporting
Coverage analytics, outcomes tracking, public health reporting
CORE
Integrations & APIs
HIS, LIS, CRM, patient & partner apps, provider systems
CORE
Communication Layer AI
WhatsApp, SMS & AI Voice Agent (IVR) — citizen inquiries, program outreach at scale
OPT
Field Specialist App
Deploy when government teams operate as direct providers — not needed when orchestrating through partner networks
OPT

Not sure what fits your model? Our team will map it with you.

Plan your deployment
07 WHY PHLEBOTEX

From Reactive Operations to Intelligent Orchestration.

BEFORE Manual coordination
WITH PHLEBOTEX Intelligent orchestration
BEFORE Limited visibility
WITH PHLEBOTEX Real-time transparency
BEFORE Hard-to-scale operations
WITH PHLEBOTEX Scalable architecture
BEFORE Reactive workflows
WITH PHLEBOTEX Optimized decision-making
READY WHEN YOU ARE

Build the Future of Homecare —
Without Rebuilding Your Operations.

Deploy the modules you need today. Scale the rest when you're ready.